6 Goals for a New Restaurant Consultant

Are you thinking about starting your own restaurant consulting business?

If the answer is yes, I’d wager that the food business has become part of your DNA. Hospitality runs through your veins. Maybe you’ve worked in restaurants most of your life or have run some aspect of the food business that’s given you the confidence and experience you need to share what you’ve learned so far. Perhaps you’ve been a leader in service, are an experienced chef who is obsessed over food preparation and  streamlined operations. Maybe you’re a whiz at hiring and training great teams.  Or maybe you watch the Food Network like it’s your job.

Regardless of who you are, the idea of consulting and being your own boss has gotten under your skin. This is probably the time to ask yourself what about consulting appeals to you.

Maybe consulting seems like the best way for you to showcase your talents. Maybe you’re tired of working long hours for people with big personalities and big egos who don’t recognize your work. You might even think that having a consulting business will be less stressful or give you more flexibility in your life.

I wish I could tell you that by starting your own business you’d be free of all the hard stuff like big personalities or long hours. But I can’t. You might not get free of any of the tough stuff. 

But yes, you will have choices you wouldn’t typically have if you were an hourly employee. You will also have bigger challenges you wouldn’t usually face if you were a server or manager of a restaurant chain–like finding clients so you can earn a paycheck.

If money is tight and you’re not sure if you can afford not getting paid for a while, you might want to consider easing into consulting on a part time basis.

“If you’re not a risk taker, you should get the hell out of business.”      –Ray Kroc, McDonald’s Founder

I developed my career as a restaurant consultant by doing a lot of research, planning and then eventually, jumping in head first and figuring out the little details along the way.  

I had to open my mouth and tell somebody what I was planning on doing. I had to act as if I was a restaurant consultant. And, lucky for me, the first professional contact I told about my future restaurant consulting business hired me on the spot.

That’s when I had to just JUMP.

After that first job, I refined my vision. Experience helped me see where I needed to trim some old ideas, borrow heavily from other restaurant leaders, and do a few things in my own way.

If you’re wondering where to start as a restaurant consultant, here are 6 goals to get you on your way to starting your own consulting business.

6 Goals to Getting Going as a Restaurant Consultant:

  1. Define what kind of consultant you are.

  2. Decide what kind of service you’re offering.

  3. Figure out how much your services cost. Decide how to create value for your clients.

  4. Define who your audience is.

  5. Set up a website. A basic website is better than no website. 

  6. Develop an offer. Figure out how you can over-deliver.

 

Battle Axes and Bitches

Perhaps the rule book hasn’t been written yet, but I have yet to find the definitive guide to overcoming the unique set of challenges of being a woman, a leader, and a restaurant professional.

But it’s a thing. Being a woman and a boss is tough. I think not enough restaurant people are talking about it.

Since the beginning of restaurants, men have dominated the landscape. Even women as a dining public were not allowed to dine out until the 1900’s. Women diners were not even allowed in the same dining rooms with men until the mid 1920’s.

Becoming a female leader in restaurants has been even more difficult. “Respectable women” weren’t even allowed to work in restaurants (as waitresses and hosts) until the 1940’s. Rare were the women running kitchens, overseeing business, and owning the establishment.

Married women may have been allowed a hand in running restaurants in the early days of America, but owning a restaurant outright was nearly impossible.

Restaurant ownership continued to be a challenge for women well in to the 1970’s.  Banks would refuse women credit, restaurant supply companies would overcharge for supplies, vendors would charge high deposits and communities would shame women for being indecent.

Considering history, I shouldn’t be so surprised by the challenges I’ve experienced working in restaurants as a female.  The mere idea of women in charge isn’t even something that’s been in existence for 80 years.

If you are the boss and you happen to be female, you are more prone to being labelled a bitch or a battle axe. Bitch is a clever little word that’s meant to demean and shame. Battle Axe the kind of description that’s meant to hurt and give tough women who stand up for something, something to be ashamed of.

In my experience, I have seen men do the same things I have done and instead of being shamed for it, they’ve been given raises, promotions, and earned the moniker of being idiosyncratic.

GET JUDGED. FIGHT FOR RESPECT.

One of the key differences between men and women in leadership is that men are often given respect right away and over time earn judgement. Women in charge, however, get judgement up front and have to fight hard to earn respect.

FEMALE ROLE MODELS ARE HARD TO FIND

When I started out working in restaurants I was a teenager. I was naive, never-been-kissed, and eager to please. So when I stepped into the kitchen of East End Seafood as a “soda girl” I was uncertain where my place was. The males cooked and the women stacked high towers of fried food, made drinks with raspberry syrup and limes, microwaved cups of chowder and rang up customers at the push-button cash register.

80’s rock played on the radio and cooks talked about hooking up with girls and getting wasted. They also spent a lot of time shaming all the girls working in the kitchen, too, about how we looked, how sexually naive we were, and what we could expect to have be done to us.

Once when I was collecting limes in the walk in, one of the cooks stepped into the cold storage closet and rubbed himself against me and whispered something into my ear.

I was scared, confused, and oddly aroused. I laughed, because I didn’t know what else to do. I stood by the box of limes and waited for him to leave. When I went back to making Lime Rickies, I wrote the whole thing off as flirting–even though every word out of his mouth after that was mean and degrading.

At the time, I didn’t think I could go to the people in charge with what happened. The owners were a husband wife team. Tasos called the young women who worked for him chicks (even though I asked to be called a young woman). He kept his chain-smoking wife silent whenever it came time to make decisions.  

Later, after graduating from college, I got a job as a bartender in a live music club outside of Boston, Massachusetts. 

I was one of the first women to work behind the bar. I learned from my colleagues that the nights I worked behind the bar with them were more lucrative –especially when I wore tight shirts. When I showed up to work in a baggy black tee shirt and jeans one night I got an earful from my co-worker.  “You really gotta think about how you dress,” he said. No one seemed to care that his jeans were ripped and his tee shirt hung over his belly like a tent.

I moved to Los Angeles in the late 90’s. After graduating from film school, I eventually became a server in a fine-dining restaurant called Opaline, a ground-breaking restaurant of the early 2000’s. I wasn’t confident in my role as a server. The menu had dishes with elegant names and ingredients I had never seen or heard of before. There was lamb’s tongue, beef cheeks, and a French cassoulet.

It was there at this ground breaking restaurant, that I was first introduced to a female chef who was helping out in the kitchen that night. Her name was Suzanne Goin. She was a stoic, powerful force at the stove. She looked like a seasoned ballerina, with long, lithe limbs. Her movements were precise and elegant.

I was a nervous wreck when I stepped in to the kitchen and approached Suzanne for the first time. She was the first female chef I had ever met, let alone see in action, and I had been working in restaurants for a decade.

I blurted out some meandering story about vegetarians and food allergies and finicky diners when Suzanne put down her sauté pan and stared at me with an intensity I will never forget.

“I don’t care about the story,” she said. “Just tell me what they want.”

Her words hit me in the gut. Her steady gaze made me forget how to speak English.

The strength she had, her drive to get shit done–regardless of how I felt about it–scared the breath out of me. It took me a moment to gather myself and recollect my use of the English language.

“Can you m-m-make the pasta without the meat?”

“OK,” she said. She snapped her head back to the contents of her pan and put it back onto the flame.  I stumbled out of the kitchen, stunned.

She scared me.

Months later, I was able to extract from the interaction a precious jewel of experience.  Suzanne showed me that to get things done sometimes, you have to be direct. She taught me the importance of communicating quickly and with confidence–especially around a hot stove.

She didn’t resort to talking down to me, or to shame me. She asked me to make myself clear. 

My interaction with Suzanne shone a light on my own embedded sexism I had been programmed with my whole life. Her power frightened me. I judged her because she didn’t call me sweetie or say something nice when I came into the kitchen. She was a boss at the stove, and she didn’t give a shit if I liked her or not. She was there to get the job done, and she wanted it done well.

I began to recognize my need to dance around a thing in order to avoid being direct. I wanted to make sure everyone liked me. But Suzanne taught me that if you want to get things done in a kitchen or a busy dining room, there might not be time to be nice. Just say the thing.

Suzanne was the kind of woman I wanted to be.

Continue reading “Battle Axes and Bitches”

Foodwoolf Returns After Three Years

Hi friends! It’s been a while.  Since my last post three years ago, a lot has changed.

The social media landscape has completely transformed the way we communicate. In just three years, Instagram has created a visual equivalent to visual blogging. It’s given us a constant stream of food-porn gratification and visual stories of our favorite food brands. This is the time of websites, lifestyle brands, podcasts, and online personalities.

It’s good to be back to the website I started in 2007. Ten years ago, I was an early adopter who  joined the “blogosphere” after the first wave of food blogging started to gain momentum. I wrote recipes, food essays, restaurant reviews, and eventually began writing a series called Service 101. These pieces were a place where I could share my insights and experiences as a service leader and consultant working in some of Los Angeles’ top restaurants.

Three years ago I began to get the inkling that if Foodwoolf was to continue, something needed to change. I was working on a book about restaurant consulting, when I realized that the most important shift I was seeing in the food industry was in fast casual restaurants. Wanting to expand my experience beyond fine dining and coffee shops, I decided to dedicate my next few years to the study of the industry from the inside out.

I put this website on the back burner and my consulting practice on hold.

I joined a healthy fast food concept called Sweetgreen. I became an operator of the company’s first west coast store and dedicated myself to learning about the healthy fast food industry from the inside out.

I experimented with leadership approaches. I had beautiful triumphs and some heart-breaking failures. I did intensive training in D.C., NYC, and Maryland. I learned about sourcing great ingredients.  I met world class leaders. I developed great people and trained future leaders. I saw the power of vision and core values in action. I chopped more kale than you could imagine. I worked side by side with leaders who inspired me. Together we struggled, failed, pushed, pulled, kicked ass, and pushed ourselves to be better than the day before. I lifted cases of romaine like a boss, counted lemons and weighed every vegetable in the store at four am on inventory days, and lead a team of enthusiastic team members to market success and personal development.

Several years later, I was approached to return to my consulting work to help a healthy food chain in Florida. I developed recipes, people, and operational plans that helped the restaurant grow and thrive.

I returned to LA to help open a world-class Northern Italian restaurant.  Together with the founders and, in an unexpected turn of fate, my husband, I helped the team re-define the traditional restaurant paradigms and build something truly groundbreaking.

In these three years, I’ve seen a lot of pretty remarkable things.  I’ve grown professionally, learned new skills, and experienced a whole new level of  personal development. 

I’ve seen how love, vulnerability, and patience make up the most important muscle I’ve got: faith.

I’ve learned a lot more while I’ve been away.  I’m so excited to share some of the lessons I’ve learned.

In addition to new content, I look forward to giving Foodwoolf a tune up. I’m eager to make this site a resource for people who love restaurants, who work in a food business, for people who are looking to open their own restaurant/cafe, or are interested in becoming a consultant.

I look forward to hearing from you.

I’ve missed you.

Food Woolf Season Finale, 2014

Ever notice that the best shows on TV communicate a particular theme each season?

Shows like Homeland, the Killing, Mad Men, and other past greats like The Wire or The Sopranos tell complicated stories with dramatic themes like: you can never go home, you can’t deny your true nature, or the past will always catch up with you. 

If the writers have done their job well, the theme of the show is reflected in the main and secondary storylines all the way through until the televised narrative comes to a dramatic end.

I’d say that if my life was a series, this season has been full of wonderful narrative twists and turns—some expected and others completely unanticipated.  The season in my life and on Foodwoolf.com has been about big changes that began with small actions and events.

By aligning my personal and professional goals with my internal compass I saw how the incremental turns could lead to entirely new vistas.

The theme of 2014: Actively live in the paradoxes.

  • Give in order to get

  • Get comfortable being uncomfortable

  • Go slow to move faster

  • Get small to go big

Whenever I made leaning into a paradox a priority throughout my days in 2014 I saw extraordinary things happen. When I actively chose to do the opposite of easy—picking up the phone when I wanted to not call back, sending a generous email to a stranger rather than ignoring their request—I found success, generosity, abundance, and work that I have always wanted. Continue reading “Food Woolf Season Finale, 2014”

Service 101: Selling Happy

I am a consultant to restaurants and businesses who want to have a strong service program. I write training manuals, I build operational systems that support strong performance, hire and train great teams, and coach people on how to engage guests (and increase sales).

But most importantly, I’m in the business of teaching people the how and why of selling happy.

Plenty of restaurants have figured out the process of making great tasting cakes, a sandwich, latte, or fried egg. But what many restaurant owners forget to spend time on is how they deliver their products to their guests.

Here’s the thing, businesses that thrive in today’s connection economy need to do more than just deliver high-quality products that people need or want.  Successful businesses with a dedicated fan base are ones that go out of their way to delight their customers. Continue reading “Service 101: Selling Happy”

Service 101: The Problem with Folklore

Back in high school I became fascinated with folklore. I marveled at the hand-me-down stories and morality tales that were whispered between teenagers. There were many versions of the same tale. There was the one about the couple at make-out point who find a hook on the side of their car. The tarantula stowed away in a crate of bananas. The sad end of a child star, as a result of a deadly mixture of pop rocks and Coca Cola. Though the details of each story may have been interchangeable—they were murdered! They escaped! They ate the spider! The spider laid thousands of eggs!—the story left the audience feeling in a similar way. Uncomfortable.

Folklore may be a good way to deliver a moral idea, but it is an incredibly ineffective way to share an organization’s plan for service.

Continue reading “Service 101: The Problem with Folklore”

Service 101: 10 Things Restaurants Can Do to Improve Service

Restaurants are built on two major principles: serve great food and give great service. Problem is, many restaurant owners fail to take the time to chart out what specifically they want their service to look and feel like or invest the funds to create a solid service program.

When things start to go off track, sales slump, and Yelp reviews get increasingly worse, that’s often when people at the top begin to wonder what they need to do. When things are going wrong with a business, many hope they can find a quick fix to a bigger operational problem.

It doesn’t matter if you are about to open a restaurant or have been up and running for years, asking for help from a hospitality consultant like can definitely speed up the process and make a positive impact on your bottom line (just ask my clients!). But beyond a shot in the arm from an inspiring workshop or coaching session, restaurant owners and managers need to take a long-term commitment to working hard on daily maintenance of hospitality principles with their staff. Continue reading “Service 101: 10 Things Restaurants Can Do to Improve Service”

Service 101: Being the Unseen

Big Traveling Potluck dining table

It’s dinner hour at The Big Traveling Potluck. I head straight for the kitchen.  Three of the ladies behind The Potluck—Erika, Pam, and Sharon—garnish the succulent smoked lamb and pull the vegetable skewers out of the oven.

Tina, a strong Finnish woman and host of the night’s events, hands me two spoons and a silver tray piled high with lamb and lollipops of vegetables.  “Let’s go,” she says. 

It was almost a year ago when I first volunteered my hospitality services to The Big Potluck founders, Maggy, Erika, and Pam. I wanted to apply my hospitality skills and restaurant experience so I could help to relieve them of the organizational pressures of the event and they could be free to do what they do best. Continue reading “Service 101: Being the Unseen”

Service 101: How Do I Become a Restaurant Consultant?

Ever since I wrote the essay “How I got into Restaurant Consulting,” I’ve gotten lots of emails from men and women who are considering restaurant consulting as a potential career. Though the people vary in age and approach, they all ask the same big question: What do I need to know in order to become a successful restaurant consultant?

I wish I had a simple one-line answer, but I don’t. There are no easy answers or shortcuts for building a meaningful career as a freelancer.

how do I become a restaurant consultant

Continue reading “Service 101: How Do I Become a Restaurant Consultant?”

Service 101: The Rise of the Service Jedi

Hospitality ninja
Service Jedi Illustration by Brooke Burton

Lots of people pursue careers in restaurants, hotels, medicine, and politics. Most in these service industries see their work as great a way to make a living. But rare are the individuals who perceive their job—as a server, hotel receptionist, technician, doctor, chef, bell hop, county worker, or clerk—as a calling.

In a microcosm of service workers, there is a faction of workers who go out of their way to give generously of themselves to others as a way to make the world a better place—one simple act at a time. These unique folk practice a rare art form of hospitality when they employ the humble ideals of compassion, empathy, and humility in the workplace.

I like to call this radical group, the Service Jedi.

Like the peace-making warriors of the Star Wars cannon, The Service Jedi are a band of unique individuals who study, serve, and use an unseen force of goodness to help those in need. They approach service as a calling, not just a career.  The Service Jedi are modest heroes whose metier is to uplift others, rather than themselves.

The Service Jedi are outliers in the for-profit world of Big Businesses. They are a scarce and powerful folk who practice a rare art form of service that is admired by many, but accomplished by few. The Service Jedi have the power to transform people and experiences.

The Service Jedi may begin their journey alone, but naturally seek out others like themselves for alliances and understanding. Within the ranks of The Service Jedi, all are students. Few are masters.  Despite galactic differences between industries, Service Jedi can identify each other’s talents and appreciate their similarities. Through connection, The Service Jedi increase their power as they step away from isolation and share their hard-earned knowledge and emotional intelligence. Continue reading “Service 101: The Rise of the Service Jedi”

Service 101: Shame and Self Loathing in the Restaurant Industry

Service is an honorable profession
Service is an honorable profession

We live in a time where chefs are celebrated like rock stars and restaurants make great TV.  But no matter how popular chefs have become, the people who wait tables, deliver food, and clear dishes exist outside the realm of cool. Service staff occupy a space that’s filled with shame.

Discrimination against service staff is so hardwired in individuals, even journalists are unaware of their bias. The media may do a good job of elevating the status of chefs in the eyes of the dining public but many do much to continue the stereotype of a servile service staff.

Flip through a newspaper or magazine or peruse an online media site and you will find that the largest percentage of stories about waiters focus on unfavorable service styles or controversial tipping practices. Hospitality leaders like Danny Meyer may be cited in profiles about elevated service but the media does little to raise the public opinion of servers, bussers, and runners alike. Rare are the laudatory profiles of service professionals that deliver in the dining room. It seems that in popular culture, there’s no honor in making a living as a server, busser, runner, or barista.

In my professional experience, service professionals who identify themselves as career waiters or full time bussers are regarded by friends, family, customers, and the business community with pity and dishonor. Shame motivates many full time waiters and service staff to hide details of their restaurant work from friends, family, or acquaintances. Service work is—if referred to at all—is spoken about as a way to “pay the bills” until they get “a real job”.

Continue reading “Service 101: Shame and Self Loathing in the Restaurant Industry”

Service 101: How to Get a Restaurant Job on Craigslist

how to get a restaurant jobWant to find a great job in the restaurant industry? If you want to get hired, the best thing you can do is to be impeccable and pay attention to every step in the process. It doesn’t matter if restaurant work is your life-long passion or a way to pay the bills. How you approach your job search will directly impact the chances of you finding and keeping a great job.

The first step in finding the best restaurant job is to slow down and pay attention to the process. Take a little time to understand what kind of job you really want to get.

Remember: it’s better to send out four great cover letters and four great resumes than blanketing craigslist with a slew of resumes via your smart phone.

  1. Figure out what kind of job you really want.  Before you send out a single resume, get clarity on what kind of job you really want. Are you seeking a full time job as a bartender at a fine dining restaurant or a part time counter job as a barista? Do you want to make the transition from server to manager?
  2. Don’t send a resume to job posting that you don’t really want. Sending resumes for a position you aren’t really interested in is a waste of time for you and for the people looking to hire you.  Don’t let financial stress or fear motivate you to send resumes for a job you wouldn’t enjoy doing.  Only apply for jobs you would actually want to go to every day. Continue reading “Service 101: How to Get a Restaurant Job on Craigslist”

Service 101: The Language of Service

IMG_0536

Most businesses don’t have the time or money to teach their staff what true hospitality is. Instead of investing in teaching compassion and genuine hospitality, most restaurants and retailers invest their time and money in teaching their teams how to recite a finely-tuned script for making friendly and efficient sales.

Rare are the shop keepers and restaurant employees who craft their language to suit the buying needs of their particular customer. Instead, it’s “what can I get for you” or “are you ready to order?” Rather than take the time to share stories of how customers were won over or made regulars through a few key exchanges, businesses focus on encouraging number of sales per hour, check averages, and a high score on a secret shopper report.

The problem is, the more we focus on speeding things up, the more we lose an important part of building business: connection.

Continue reading “Service 101: The Language of Service”

Service 101: How I Became a Restaurant Consultant

When you open a new restaurant in Los AngelesI recently received an email from a business student who wanted to know how most restaurant consultants get into the industry. Though I may not have the official statistics on restaurant consulting at my finger tips, I do know my own story. I’m happy to share my perspective on the business of restaurant consulting with you.

How do restaurant consultants get into the industry? 

For me, I started young. I was a teenager when I got my first restaurant job. I worked in the 110 degree kitchen making milkshakes at a fried seafood shack. My intention getting into restaurants at that time was to make some spending money. I never imagined the food and beverage industry would be where I would make my profession.

I became a waitress and bartender in my twenties. I enjoyed taking care of people and found comfort in the camaraderie I felt with my co-workers.  I knew I had a unique talent for service and my entrepreneurial spirit helped kept me rolling in the tip money.

From Part time to Full Time

I went from dabbling in restaurants to taking things a lot more seriously when I started managing restaurants in my 30’s.

The more I poured myself into my job, the more I discovered that the work I did in restaurants fulfilled me in a way that writing never could. I enjoyed building a community, being of service to others, and getting passionate about the products we sold. I saw how leading others not only helped transform their lives, but also mine.

It was also around this time that I began to see that restaurant work was an honorable profession. It was a job I was learning to enjoy from the inside out.

Then, after six years of thriving as a restaurant General Manager, I went to work for Nancy Silverton, Joe Bastianch, and Mario Batali as part of the service team of Pizzeria Mozza and later, Osteria Mozza. It was there I honed and developed a service vocabulary and systems.  I became a trusted leader in the dining room — in sales and in happy, return guests. Then, after more than four years of putting my service theories to the test through personal research and development, I felt ready to begin my work as a Service Consultant.

Continue reading “Service 101: How I Became a Restaurant Consultant”

Service 101: Beyond Profit, How to Open a Juice bar

cranberry date juice blend

If you’ve even played around with the idea of opening a juice bar, you’re not alone. Lots of people–about one in ten new restaurant owners today–want to invest time and money into turning fruits and vegetables into liquid gold. I work as a restaurant consultant in the city of Los Angeles and in a few city blocks there are at least one or two juice bars and there are more on their way. Fresh juice bars are a $5 billion dollar business that’s projected to grow from 4% to 8% a year.

So why is a fresh juice bar such a popular idea? Well, if you think running a juice bar is easy, think again. There is no such thing as easy in the business of food.

Search the internet for suggestions of how to start your own juice bar, and you’ll find advice that suggests that location is the most important thing to figure out first. After that, they say, come up with a business plan, and then come up with a concept.

As someone who has worked in the restaurant industry for over two decades, I humbly suggest you consider something else first: is running a juice bar something you want to do for the next five years?

Freshly pressed juices are the newest food fad. Lots of people want to get in on a business that promotes a healthy, on-the-go lifestyle for health conscious people who want to take care of their bodies in a fast and efficient way.

Juice, my friends, is the new cupcake. Continue reading “Service 101: Beyond Profit, How to Open a Juice bar”

Service 101: Why Good Customer Service Is Hard To Find

Time = Money
Time = Money

Want to know why great customer service is hard to find? Because it requires an investment of time, money, and planning.

We’re fast to complain about the shortcomings of businesses who fail to give great service — just read Yelp and you’ll see all sorts of disappointments in the area of customer service — but are we actually willing do something about it?

We all may hope a culture of appreciation and helpfulness was built into every business exchange, but desire doesn’t make it so. Money and intention do.

So if you want great customer service, you need to start investing in it.

Investing in Hospitality

Kindness and generosity of spirit may be inherent for some, but natural empathy and kindness is a trait that requires cultivation in most people.

The average Jane and Joe don’t spend their days thinking up ways to relate to another person’s pain. The hourly worker isn’t empowered to dedicate time to creatively problem solve a solution that will make a stranger feel better about themselves and the product they just purchased. In truth, most consumers and employers want fast and efficient help that comes at a low price. They expect nicety and warmth will be offered to them gratis.

The sad truth is, we live in a world where we expect altruism and compassion but we don’t cultivate these traits in our institutions. Schools don’t require Mindfulness and Compassion 101. The workplace isn’t where you take classes on empathy. Our government doesn’t require our public servants to be trained in radical hospitality. I mean, who can afford such frivolities!?

And yet, how is it we expect people to be giving and kind to one another in our daily exchanges, if we don’t invest time in speaking about such things?

If you want to grow employees or people who treat others with warmth and compassion, we have to take the time to teach such traits.

And guess what, folks. Time = money.

business exchange
Invest in hospitality

Time = Money

We can wish all day long that kindness and compassion were inherent traits that were  taught in homes and in the business world, but–on average–they aren’t.

As a people, we would rather spend money on software training, speed, and efficiency than traits like big-heartedness and unselfishness. Check out the job postings on most company websites and you are not going to find empathy and benevolence listed under job requirements.

To get great customer service we have to build meaning into our work and begin growing gentleness and hospitality within us.

A Call to Action

Businesses: If your business collects complaints about customer service or you own or work at a restaurant that’s plagued with flaming Yelp reviews, I suggest you think about investing more time into building a culture of hospitality. If you don’t know where to start, I suggest you seek outside help (there are great books and people like me who specialize in teaching such things).

Consumers: If you find yourself consistently disappointed with the service you get at restaurants, banks, retail stores, and daily business exchanges–I have a revolutionary suggestion for you: start investing time and money into supporting the businesses that treat you well and learning how to be kinder to yourself and others.

If you want to be treated well or have employees treat customers with kindness and respect–we have to be willing to invest in it. How will you start investing?

Service 101: The Friendly Incompetent, A Business Archetype

Who is the weakest link in your business?
Who is the weakest link in your business?

Regardless of what business you’re in, every line of work has its share of archetypes. You may make your living in a dining room, in the middle of a retail showroom, under stage lights, or in the center of cubicles. Where doesn’t matter. Just like a movie with predictable characters, we all encounter common personality types in the workplace.

Heroes vs Foes

Boilerplate people we want on our team are types like the fearless leader, the go-getter, the quiet workhorse, the inspirational force, and the problem solver. But no matter how great your workplace is, there always seems to be a few pernicious characters. You know the bunch. They’re the complainer, the drama queen, the liar, or even the Friendly Incompetent.

Business Archetype: The Friendly Incompetent

I recently witnessed the most astounding version of the Friendly Incompetent, a negative business archetype, at a bookstore in Pasadena.The book shop employee was a tall, good looking guy with a nice smile. I noticed him right away as he said hello to customers as they walked into the store. Just as I was taking mental note of his good service instincts, however, I began to notice a pattern of neglect. Every time he’d say hello to a new customer, he’d turn his back on them just moments after they crossed the threshold.

He would ignore needing glances and check his iPhone or push a stack of books from one side of the counter to another, like a child pushing blocks for no reason. When an inquisitive book-buyer made her way to the front desk, the tall smiling guy exited the counter in order to adjust a coffee cup display just before she could reach him. Seconds later, I watched as another co-worker noticed the neglected customer and  jumped to her aid with a great sense of urgency.

Later, the Friendly Incompetent complained loudly about the colors of the bookstore’s carpets and how disappointed he was in the state of the book-selling business. When customers asked for information about a particular item, he pointed them to a faraway shelf, rather than walk the person to the stack of books himself.

After just one hour of observing this man, I calculated he not only lost the business several hundred dollars in lost sales opportunities, he also reduced efficiency in his co-workers. In addition, he created such an uncomfortable setting of bad customer service, I had to leave.

Continue reading “Service 101: The Friendly Incompetent, A Business Archetype”

Service 101: Valentine’s Day Tips

valentines day restaurant table

For any restaurant pro worth their salt, Valentine’s Day is one of the nights you want to work. We train for years for nights like this. During service we’ll see crazy stuff: over the top displays of public affection, cruel scorn, fights, marriage proposals, escorts, sloppy drunks, beautiful couples, angry single ladies, and bizarre match ups.  And that’s just in the dining room.

Valentine’s Day is full of challenges, but it’s a time that’s lucrative for restaurants and for staff. For this reason and and more, we suit up, show up, and get ready for war.

Unfortunately, this Valentine’s Day, I have the night off. And in case you’re wondering, no–I’m not going to go out. I’ll probably make myself some comfort food and watch a movie at home by myself (my husband is working at a restaurant across town). Or maybe I’ll re-read the article about Valentine’s Day I was interviewed for just for the thrill of seeing my name on the on Time Magazine’s website.

Either way, you’ll know where to find me. I’ll be on lock down at my apartment. In the meantime, If you still haven’t figured out what you’ll be doing later tonight here are some words of advice:

Why you should make your own Valentine’s Day Dinner

  • Nothing says I love you more than taking the time to make a special meal for the person you love.
  • Have complete control. Shop at your favorite butcher shop or market, design your own floral arrangement, decorate your home in a seductive way. Because you can control every element of the dining experience you’ll be able to experience lighting, music, menu, and decorations that fit your liking perfectly.

If You Insist on Dining Out on Valentine’s Day:

  • Realize that if you haven’t made your reservations yet, you’ll probably be eating very late tonight. Make yourself a good snack!
  • Know your audience. Don’t take a vegetarian to a steak house.
  • Consider your budget. If you think $35 is too much to pay for an entrée, don’t book a reservation at a restaurant that serves $35 entrees. You’ll be disappointed.
  • Don’t double book. If you hedged your bets with more than one restaurant reservation, be sure to cancel your second reservation as early as possible. There are plenty of people that would love to take your reservation.
  • Show up on time.
  • Find out the seating policy. Does the restaurant expect you to leave after 2 or 3 hours? If so, be respectful of your reservation.  Don’t linger at the table for longer than allotted or you may end up experiencing late table karma later on down the road.
  • Say “Please” and “Thank You”.  Good manners go a long way to impress your date and will make for a more pleasant dining experience.

Hope you and your loved ones have a safe and stress-free Valentine’s Day. For recommendations on how best to enjoy your official night of romance, be sure to check out this earlier blog post.

Service 101: Home Health Inspection

home health inspection check list

Food lovers enjoy cooking. But how knowledgeable are we when it comes to safe food handling and cooking techniques?

I always put my customers’ health and satisfaction first at every restaurant I work at.  I’m grateful for my ServSafe manager certification training and educate my staff on good health safety and proper food handling protocols. My kitchens do multiple health inspections a day in order to maintain and uphold their “A” letter grades.  My staff know me as a stickler for finer points and am always pushing them to do better.

But the truth is, I wasn’t always food safety knowledgeable. Back in the early days of my restaurant work, I was what I call “a walking health code violation.”

Small Town Violations

More than twenty years ago I got my start at a fried seafood joint in a small town in Massachusetts. It was the Bon Jovi 80’s and I was a naive, teenage kitchen worker.  I microwaved chowders, mixed thousands of milkshakes and frappes on a stainless steel mixer, and grilled the occasional meat patty at a fried seafood shack without ever being educated on any aspect of food safety. The husband and wife team who owned the fried seafood stand, chain-smoked throughout the shift as they cooked and plated leaning towers of fried seafood.

The owners didn’t mind our big 80‘s hair and rock and roll radio we danced to as we worked over the fried clams. They almost certainly didn’t concern themselves with teaching any of their staff how to maintain a spotless kitchen. I washed my hands once a shift and used the same (un-sanitized) rag to clean counters and my equipment for the entire shift. We used sky blue Windex to wipe down the wood counters and stainless cooking equipment. Even when the kitchen reached temperatures above 110 degrees on hot summer days, the thick cream and milk mixture the raw seafood was dipped into was never refrigerated (once we pulled it from the walk-in). I don’t recall ever seeing a thermometer used to check holding temperatures. That’s a culinary memory I’d rather forget.

I discovered much about the food industry back then, but none of what I learned had anything to do with food safety.

Little City Oversights

Later, in the mid 90’s when I began tending bar at a family eatery outside of Boston, I learned very little about safe food handling standards. I was told to taste juices for spoilage and put out vinegar soaked sponges to catch fruit flies, but that was about it. The chef was constantly hung over and he had other things to worry about.  The kitchen’s cleanliness reflected his work ethic. We served frozen foods deep-fried in oil that I never saw changed and monster nacho plates that were heated up in a dirty microwave.  Vegetarian chili, creamy soups, and sauces were made from scratch and reused until they started to smell bad.

I was food poisoned more than once and frequently got sick.

Upholding an A

It wasn’t until I moved to Los Angeles in the late 90‘s that I was introduced to a more stringent health code with letter grades. Once I started working in LA restaurants and watched my first thorough health inspection, I quickly learned about cross-contamination, internal temperatures for cooked proteins (165º), date labeling, proper cooling techniques, and the danger of ice scoops in ice machines. I became aware of the importance of frequent hand washing, sanitized rags, proper food storage (cold foods must be held at 40º or less), cooling techniques for hot foods, and proper internal temperatures of refrigerators (40 or less).

The more I learned at work, the more clean and safe my home kitchen became.  I realized in time how hazardous my own cooking techniques were. I learned to never cut raw meat on the same cutting surface as vegetables. I stopped using the dish sponge to clean the counter top. I began looking at expiration dates on dry and frozen foods. I found that using a thermometer in my oven and to test the internal temperatures of the foods I cooked made an immediate impact on the quality (and safety) of my meals. Continue reading “Service 101: Home Health Inspection”