Tag: Los Angeles

November 29 / Blogging Insights

Food woolf anniversary of five yearsOn November 29, 2007, I made a decision that would start a chain reaction of transformation and change. I wrote a recipe for a dish I developed and clicked the “Publish” button for the first time on. Five years ago today, I staked a place for my little blog, Food Woolf.

Even the smallest action can result in big change. Just ask a ship captain how a simple adjustment of just one degree–sustained over time–can seriously alter a boat’s final destination.

A life changing meal in Panicale, Italy brought me the awakening I needed to wake me up to the need to enjoy my life as an artist. I was an isolated, frustrated screenwriter with few film credits to her name and no Hollywood sale to pay the bills. I was constrained by my art form. The act of screenwriting felt far too futile and dedicated to the constant practice of living in fantasy.

The decision to start my blog was the result of a resolution to try something different. Food Woolf would be my place to offer up weekly literary homage to food, cooking, and my life as a restaurant professional. I would use the blog to motivate me to leave my home and document my life in the world.

It took me a while to sand down the edges to get to the core of what this blog was about. My first post began as a kind of love letter to Nancy Silverton and a conversation we had about a recipe I developed. Over the years I dabbled in restaurant reviews, food profiles, and even did the occasional food news round up. I charted my irrational fear of baking, and spoke about the challenges of being a waiter.

Along the way I found my voice.

August 3 / Service 101
Brooke Burton Service Leadership Visioning workshop
Leading a Visioning and Branding Workshop with the Ra Pour leadership team

The faster our society gets, the looser we get with our systems. We cut corners. We text and walk. We don’t read the recipe through to the end before we start cooking. We go to the grocery store without a shopping list. We show up to popular restaurants without a reservation. We don’t prof proof read. We start a blog without knowing what we’re really blogging about.

We let the sparkly light-show of the PROMISE OF SUCCESS blind us to the realities of the work required to achieve victory. We get distracted by the siren song of PROFIT and FAVORABLE OUTCOME and forget to create a set of guidelines or a structured plan to get us where we want to go.

The famous movie tagline “Build it and they will come,” is a great first act twist, but it isn’t what you’d call a solid business plan.

Look, most people don’t find the words “actionable objectives” and “sustainable culture” sexy. But I do. Because if you want to be successful in life or business, you have to know the steps that are required to get you where you want to go.

Not planning, organizing, creating a set of guidelines, or charting a course for success is why many great people and wonderful ideas fail. Businesses collapse. Movies with great first acts fall apart by the end of the second act. Restaurants shutter after a year. Overnight successes crash and burn under the pressure. Blogs are born, go strong for months with an unending steam of daily posts, and then spontaneously die.

November 19 / Chef Advice
October 5 / Chef Advice
July 7 / food news
June 8 / food news
December 22 / Desserts
December 8 / inside restaurants
November 24 / food news
November 22 / Farmers Market
August 1 / Culinary landmarks