Welcome to Service 101: a behind the scenes look at the food service industry. Today’s topic: restaurants as a business.
Lots of people pay for the luxury of eating out. But how is it those very same diners don’t think of restaurants as a business? Though the average diner understands the concept of paying the bill at the end of the meal, many see restaurants as a kind of public service for their neighborhood or city. For them, the restaurant is a public space put there to serve their culinary and social needs—rather than a place of business that is designed to assist them in getting sustenance in a pleasant atmosphere.
Take for example The Angry Late Guy. He books a table for four on a busy Friday night at 8 pm, but doesn’t show until thirty minutes after his reservation time. The restaurant holds the table for the gentleman and his guests for 15 minutes, but when he never arrives, the restaurant does what it must do: they give the table to someone else. Why? Not because the restaurant is spiteful, disorganized, or uncommitted to serve their guests. It is because they are a business, and empty tables cost restaurants money.