The Service Coach – Food Woolf

Service 101: On Becoming the Service Coach

Teaching the art of giving great service is a gift. Thanks to my business as a service consultant, I get the chance to learn on a daily basis that to be of service one must maintain humility, vulnerability, empathy, confidence, and courage in everything I do. I’m discovering that in order to teach the art of service, I must be willing to be of service to everyone and everything, regardless of outcome.

Honestly, when I came up with the big idea to be a service consultant I had no idea what I’d be getting myself into. All this teaching has revealed to me something much bigger is going on: it’s one thing to give good service, but it’s another thing entirely to pursue the vocation of being of service. I never fathomed this consulting business would lead me to the working opinion that I’ve got to be humble enough to be of service to everyone no matter what. The whole idea of putting all others before myself is a tall order for anyone. Especially for someone with a big ego.

Now that I have realized the true job requirements of making a career out of putting other people’s needs before one’s own (humility and selflessness are big challenges), this shifting of perspective and objectives has started working its way into my personal life.

To be honest, I’m not sure how I avoided this transformation for so long.

Teaching the art of service breaks open my life and shows me I have to demolish the way I used to do things. Consequently, my life is experiencing something of a serious renovation.

When I wrote down the words “service consultant” on my dry-erase vision board a dozen months ago, I had no idea the work would have the power to transform my life, let alone pay my bills. I didn’t know what my business would look like, how to come up with a consulting fee, or even what my title (or more importantly what my domain name) should be. All I knew was that I had a unique talent for hospitality and a real passion for understanding the philosophies and ideals behind giving great service. I figured I’d come up with the rest as I went along. Continue reading “Service 101: On Becoming the Service Coach”

December 23August 16

Service 101: Restaurant Christmas

It’s just days before December 25^th and I’m not even close to having my holiday shopping done. In all honesty, I haven’t really started. A stack of holiday cards lay on the dining room table awaiting a final stamp before I send them off. There are no presents under the tree. I don’t have a holiday menu picked out. Not one Christmas cookie has emerged from my oven.

My heart is full of cheer but I just can’t get myself to catch up to all the holiday festivity making. It’s not that I don’t believe in celebrating. I do. It’s just that I’m not like other people. I celebrate a different kind of holiday. I wait until January 25th for a little holiday I like to call Restaurant Christmas.

Restaurant Christmas happens on (or around) January 25^th and looks a lot like your typical Christmas celebration. Restaurant Christmas is about celebrating love, joy and hope. But one big difference is there’s a lot less traffic. Also, airline tickets back home are less expensive, gifts are on sale, vacation is easier to come by, and my family and loved ones are less stressed because they don’t have four different parties to go to and numerous commitments to fulfill on the very same day.

If you have no idea what I’m talking about when I refer to Restaurant Christmas, it’s because Restaurant Christmas isn’t celebrated by many. As a matter of fact, Restaurant Christmas isn’t really known by many people at all because it’s something I invented several years back.

Restaurant Christmas came to be because I needed a way to get through the holidays with my job in the service industry intact. It’s a self-made holiday which gives me the ability to work every holiday season at my restaurant job with a smile on my face.

My first Restaurant Christmas began one January 25th almost a decade ago when I recognized that only a few restaurant employees can take a vacation during the holiday season. In the world of restaurants, most employees—especially the managers—are required to work through the holidays because Thanksgiving, Christmas, and New Years are some of the busiest days of the year. So rather than leave a career I loved because of missing out on spending time with my distant family, I decided to create my own kind of celebration.

Thus, Restaurant Christmas was born.

Continue reading “Service 101: Restaurant Christmas”

November 8August 16

Service 101: Finding My Mecca

Some people go to churches for inspiration. Others go to shrines, nature, the farmers market, or a synagogue for a higher message. For me, mecca is a tiny delicatessen in Ann Arbor, Michigan named Zingerman’s.

I never expected to find bedrock inspiration from inside a humble brick deli with crooked wood floors. But ever since I took my first step inside the tiny footprint that is the deli, being there feels like I’ve been given a triple dose of hope. Within the overstocked walls of the hundred-year old building, there are employees who smile and gush about the products, and practically jump through hoops in order to please each and every customer. These employees—cherry cheeked teenagers, college students, young mothers, sisters and brothers, and gray haired men in bandannas–exhibit the kind of enthusiasm that one expects to see from the chorus of a big stage musical, just before the music starts.

They don’t serve Kool-Aid, but they’ll sample you on any product

At any of the Zingerman’s Community of businesses (or ZCob for short), the senses are bombarded. Colorful signs, packed shelves, freshly baked breads, and deli cases are filled with cheese and meats so appealing they have the power to make just about any food lover blush. With just one sample taste and an engaging description by an enthusiastic employee, many customers find themselves feeling the positive effects of the place. They loosen up. They smile. And, unsurprisingly, the soothed customer happily hands over piles of cash for a jar of wild flower honey, preserved lemons from Tunisia, the loaf of deli-sourdough, a chunk of Italian Pecorino, a vial of garum (an Italian fish sauce), a bar of chocolate imported from the Ecuador, and a buttery/spicy olive oil. Items that just moments before the customer had no idea they really, really wanted.

Look, if you’ve never been to Zingerman’s Deli, Creamery, Bake House, Mail Order, Candy Manufactury, Roadhouse, or Coffee Company in Ann Arbor, then you might think all of this positive work ethic stuff might sound a little bit hippy dippy. The thing is, there are no camp songs, no hokey character outfits that everyone is required to wear, and no corporate brainwashing. It’s simply a place where art and commerce meet and happiness and profit are friends.

Continue reading “Service 101: Finding My Mecca”