So You Wanna Be the Next Food Blog Star

chef tattoo
A view from inside restaurants

Hi, my name is Brooke and I’m a restaurant blogger. I’m not a Yelper, nor a restaurant reviewer, not a food-fanatic, or even an angry waiter on a rant. I’m a food writer and a restaurant professional with a strong point of view on what it is to work in the business of food.

For those of you just tuning in here at Food Woolf, this is a literary blog which offers a non-fiction account of a restaurant professional living life from inside of some of Los Angeles’ best restaurants.

Like a chef who produces food that she loves to eat for her customers, I work hard to create something beautiful here—first for myself and then for others. At Food Woolf, I want to give you something more than just a simple recipe and a fast paragraph.

I want to craft appetizing phrases—like ones I’ve discovered in the fine writing of M.F.K. Fisher and Michael Ruhlman—and delectable sentences you’d like to roll over your tongue a couple of times. I work hard to weed out unnecessary tirades and focus on the insightful behind-the-scenes moments that speak to bigger issues that affect diners. Sometimes, I even snap some photographs of great meals that make people want to dive through their computer screens and get eating.

It’s taken me a while (it’s been almost three years since I started this blog) to peel back the layers of my interests and find the core of who I am as a blogger. I am an artist and food lover who’s passionate about ingredients, committed to healthy and mindful eating, fired up about service, and have strong opinions about the ethics of food production and food writing.

So when the good people over at FoodBuzz suggested I take part in the first annual Project Food Blog—an online competition to find the next Food Blogging Star—I got curious. Yes, having the opportunity to have my work read by Dana Cowin, Editor-in-Chief of Food & Wine Magazine, Pim Techamuanvivit, of Chez Pim, and Nancy Silverton,  my culinary hero and owner of Osteria and Pizzeria Mozza, was compelling enough. But what really appealed to me about the competition was the idea that this online contest was created to guide thousands of bloggers through a series of challenges that would lead every one of us towards self-discovery.

I’m an artist by nature and nurture; I know that great art doesn’t require a huge audience for it to exist. But I do know that art with an audience is a lot more fun when they’re applauding you. Which is why I am submitting this post into the Project Food Blog’s first round of judging.

Take for example Project Food Blog’s three judges. These three women pursued their art as quiet industry from the solace of their home and kitchens. Through their great perseverance and dogged desire to be the best at their craft–be it with words or the baking of bread—they found accolades, dedicated followers, and adoring fans. I’m up for the work. I’m down for the challenge.

restaurant blog, food woolf, project food blog
Celebrating life from inside restaurants

Why I should be the next food blogging star…

I’m ready to be the next food blogging star because I have quiet industry, a clear point of view, and a passion for sharing culinary discoveries–both inside and out of restaurant kitchens.

About Project Food Blog:

  • Project Food Blog is the first-ever interactive competition where thousands of Foodbuzz Featured Publishers are competing in a series of culinary blogging challenges for the chance to advance and a shot at the ultimate prize: $10,000 and a special feature on for one year.
  • Voting for entries on the first challenge will kick off September 20th, and contestants will be whittled down over the next 12 weeks via exciting challenges related to food blogging
  • Please swing by Project Food Buzz to vote for me!


Recent Posts

Food Woolf Written by:

Brooke Burton is an Los Angeles-based restaurant professional and hospitality expert. She is a freelance food writer, speaker, and co-author of The Food Blog Code of Ethics.


  1. September 19

    Travesty, I shall vote only if their is a “do not vote for this sob” button as I too want to be proclaimed the food writer of this century.

    Then I woke up and realized that my writing is best served for this miscreants and bottom feeders of the world and decided I should vote for you.

    Best of luck

  2. September 19

    Big fan of your writing, good luck in the competition.

  3. September 19

    Of course you are one of the top and I expect to see you go far. Good Luck. GREG

  4. September 19

    Love reading your posts, always so beautifully written! Best of luck (although I don’t think you need it)! Chris

    • Food Woolf
      September 20

      @Chris, Thanks for the kind words! It’s good to know I have people rooting for me!–Brooke

  5. I find this quote of yours…

    “I am an artist and food lover who’s passionate about ingredients, committed to healthy and mindful eating, fired up about service, and have strong opinions about the ethics of food production and food writing,”

    …such as powerful mission statement.

    Great post!

  6. September 20

    I too get fired up about service. Look forward to seeing your posts in the challenge!

  7. September 20

    I’m sure you’ll go far in this challenge… for starters you’ve got my vote! 🙂

  8. Gaby
    September 20

    Brookie, you got my vote, GUATEMALA is with you forever! love & miss ya! Gaby

    • Food Woolf
      September 20

      Oh Gaby! So nice to hear from you. And voting all the way from Guatemala! Yay! Can you feel my love floating all the way back to you? Thank you thank you! Brooke

  9. September 20

    Found your blog through PFB and love it! Great post, you had me rooting for you immediately with the picture of your tattoo. I’ll definitely be back for more of your writing. Good luck!

  10. Wow! Impressive and straight forward. There’s a lot of talented people in this competition and you’re surely one. Good luck — I used one of my generous 400 votes on you 🙂 How could I not?!

    Shelly, Nibbles of Tidbits

  11. September 21

    Very unique voice and perspective- I look forward to getting to know you and your writing better! You have a vote here!

  12. Brooke, I am so happy to know you personally. You are a wonderful woman, a great friend and I always love to visit FoodWoolf. Your thoughts, comments, recipes & photos come from the heart. They are unique and dynamic. I wish you loads of luck in Project Food Blog. You of course have my votes! xo

  13. September 21

    You are a great writer and add just enough humor to crack a smile on my face each time I read one of your posts. Good luck on PFB!

    PS: tirade all you want, those are healthy to get out

  14. jtalley
    September 21

    hell ya, go FoodWolf…go Brooke!!

  15. great to discover your blog, via FBC (I am a fellow contestant). I like your honest, insider perspective. You have my vote.

  16. September 21

    Good luck to you during the competition 🙂

  17. September 22

    You’ve got one of my votes. Good luck!

  18. September 23

    Smiles. I totally get it: peeling back the layers to find out what you love about blogging. And it evolves too. I am a huge fan of MFK and all those who can craft words that capture food, history and culinary moments so well. So poetically—or so poignantly. Best of luck—just voted you;).

  19. September 20

    Good luck in the contest.
    I really like your blog.
    It´s any chance that I can subscribe by e-mail?

    Good luck again.

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